The Tackle Box, across U.S.1 from the U.S. Coast Guard station in Marathon, has been a Middle Keys fixture for years.  And Dave Still, a former Atlanta resident who bought it last fall, aims to keep it that way.
"We go the extra mile," he said.  "Free delivery, extra hours, whatever anyone needs."
The Tackle Box is a full service bait and tackle, offering everything from charters and bait, rods and reels, clothing and accessories.
One of its prime products is its Triple D lures, which come in 6-inch and 9-inch models, and 10 color combinations.
It's more than just the merchandise that will help you make the best of your day on the water.  It's the personal service.
On a recent morning, Still and Drake were preparing a United Kingdom group for a charter, prepping the reels with line and getting the the bait and everything else they needed before heading out.
And the charters are varied, from offshore for dolphin, wahoo, billfish and tuna to the flats for bonefish, tarpon and permit.
Want to catch fish?  Call the Tackle Box at 289-0540 or go online to www.thetacklebox.com
Hours of operation are 7 am to 5 pm Monday to Saturday.  7 am to 1 pm Sunday.